NIKE — DOUZE ROUNDS
A fight film with no fight in it. The thirty seconds sit entirely in the hours before — hands being wrapped, a walk through wet streets, an old trainer watching from the door. The bell is the last frame.
- Client
- Nike — EMEA
- Campaign
- Nike — Douze Rounds
- Year
- 2025
- Format
- Film 30″ · Cutdowns 15″ / 6″ · Social 9:16
- FIGHT SCENES
- 0
- SECONDS
- 30
- NIGHTS WAITING
- 3
- FINAL BELL
- 1
NO ACTING
We cast the gym before the athlete. Everyone in the room actually trains there, which is exactly why nobody is putting on a performance.
The strain, the sweat, and the gritty focus are entirely real. We simply placed the camera in the middle of their actual pre-fight routines and let the tension build naturally.
THREE NIGHTS OF RAIN
We relied strictly on available light plus just two practicals. We wanted the shadows to feel heavy, letting the raw environment completely dictate the visual tone of the film.
Instead of faking the wet streets with water trucks for the walkout, we insisted on absolute authenticity. The rain you see is completely real, and we waited three full nights just to capture those perfect conditions.
We cast the gym before the athlete. Everyone in the room actually trains there, which is why nobody performs.
Idris Ferhat, Director
The Craft
- Creative Direction
- Building a sports film entirely around the psychological build-up rather than the physical action.
- Casting
- Selecting real fighters in their actual training spaces to ensure absolute authenticity and zero acting.
- Film Production
- Enduring a three-night wait to capture genuine rain instead of relying on artificial water trucks.
- Cinematography
- Utilizing only available light and two practicals to maintain the raw, heavy shadows of the gym
- Colour Grading
- Enhancing the deep contrast and sweat textures without losing the gritty, documentary feel.
On the Bench
- ARRI Alexa Mini
- Leica Summilux-C Lenses
- Available Light
- DaVinci Resolve Studio