06

YSL

La Nuit

FASHION

The house archive is full of night. We shot the film at the hour where the city has emptied but not yet gone quiet, and let underexposure carry the mood instead of adding smoke and haze.

Client
Yves Saint Laurent — Paris
Year
2025
Format
Film 30″ · Cutdowns 15″ / 6″ · OOH motion

Approach

Two stops under, graded up. The noise stays in — it is the texture of the hour, and cleaning it would have made the film look like a rendering of night rather than night itself.

Services

  • Creative Direction
  • Film Production
  • Art Direction
  • Colour Grading
  • Sound Design

Credits

Direction
Camille Rouvier
Photography
Anaïs Delacroix
Styling
Nour Benali
Edit
Sofia Almeida
Colour
Julien Ferrand
Sound
Studio Grisaille

YSL — La Nuit · L’Ombre

A note on this piece

L’Ombre isn’t a real studio.

It’s a demonstration of custom design and engineering — the work is spec, and the brands shown belong to their owners.

If you’d like something built to this standard, end to end: