03
Cadillac
Lyriq Noire
AUTOMOTIVE
An electric car makes no sound, so the film had to. We built the entire soundtrack from room tone, tyre contact and breath — then cut the picture to that, not the other way round.
- Client
- Cadillac Europe
- Year
- 2025
- Format
- Film 60″ · Cutdowns 30″ / 6″ · OOH motion
Approach
Sound-first edit. The board was scored before it was shot, and every camera move was timed to a beat that already existed. Silence became the product feature.
Services
- Creative Direction
- Film Production
- Sound Design
- Colour Grading
- Motion Graphics
Credits
- Direction
- Idris Ferhat
- Photography
- Anaïs Delacroix
- Line Production
- Maison Cardinal
- Edit
- Léa Marchand
- Colour
- Julien Ferrand
- Sound
- Studio Grisaille
Cadillac — Lyriq Noire · L’Ombre