Tom Ford Or Liquide
Silver, not gold. The brief asked for opulence; we answered with restraint — a monochrome set, one practical light, and a bottle that behaves like a piece of hardware rather than a jewel.
- Client
- Tom Ford Beauty — EMEA
- Campaign
- Tom Ford — Or Liquide
- Year
- 2024
- Format
- Film 45″ · Cutdowns 20″ / 10″ · Print stills
- PRACTICAL LIGHT
- 1
- MONOCHROME SET
- 1
- OUNCES OF GOLD
- 0
MONOCHROME
To achieve the mandated restraint, we eliminated all environmental warmth. The bottle was placed within a strictly monochrome setup, forcing the viewer's eye to interact solely with its geometric silhouette.
By lighting it like a piece of industrial hardware rather than a traditional beauty product, the metallic accents read as cold, deliberate, and undeniably premium.
LIQUID METAL
The liquid itself became the only source of organic movement. Using a single practical light, we sculpted the ripples to look less like a standard fluid and more like molten metal.
This high-contrast approach stripped away the usual softness of fragrance campaigns, delivering a visual that felt sharp, modern, and highly architectural.
Silver, not gold. We let the metal do the work, treating the bottle as a piece of hardware rather than a jewel.
Camille Rouvier, Director
The Craft
- Creative Direction
- Translating opulence into a cold, restrained visual language.
- Film Production
- High-contrast macro cinematography focusing entirely on material textures.
- Location & Set
- A stark, monochrome environment stripped of all warmth.
- Colour Grading
- Restricted to two values, emphasizing the metallic nature of the bottle.
- Editorial
- Refining the geometric silhouette and hardware-like reflections.
On the Bench
- RED V-Raptor 8K
- Laowa 24mm Macro Probe
- DaVinci Resolve Studio