05
Weekday
Urban Spirit
FASHION
Cast before concept. We spent three days finding six people and then wrote the film around how they actually moved, which is why nothing in it looks directed.
- Client
- Weekday — Nordics
- Year
- 2025
- Format
- Film 40″ · Social 9:16 · Lookbook stills
Approach
Available light, real locations, one lens. The clothes are never the subject of a shot — they are simply always present, which is how people wear them.
Services
- Creative Direction
- Casting
- Film Production
- Photography
- Colour Grading
Credits
- Direction
- Sofia Almeida
- Photography
- Tobias Lindqvist
- Styling
- Nour Benali
- Casting
- Atelier Vingt
- Colour
- Julien Ferrand
- Sound
- Studio Grisaille
Weekday — Urban Spirit · L’Ombre