BMW M3 — Force Brutale
Thirty seconds, no beauty passes. The car is shot the way a fighter is shot — close, uncomfortable, mid effort — and the grade keeps the concrete grey so the paint has nothing to compete with.
- Client
- BMW M — France
- Campaign
- BMW M3 — Force Brutale
- Year
- 2025
- Format
- Film 30″ · Cutdowns 15″ / 6″ · Social 9:16
- BEAUTY PASSES
- 0
- PERCENT HANDHELD
- 100
- SECONDS
- 30
- LOCKED SHOT
- 0
HANDHELD ONLY
Everything was shot handheld or rigged hard to the body. We wanted the viewer to feel every vibration, every gear shift, and every imperfection of the concrete.
We refused a single locked-off hero shot. The absolute absence of stability is exactly what makes the final frame land with such brutal force.
CONCRETE & PAINT
The environment was deliberately kept muted. We graded the concrete to a flat, industrial grey, ensuring it offered zero warmth or distraction.
By stripping away the environmental color, the aggressive lines and the deep paint of the M3 had absolutely nothing to compete with. Pure mechanical aggression.
We refused a single locked-off hero shot. The car is shot the way a fighter is shot — close, uncomfortable, mid effort.
Idris Ferhat, Director
The Craft
- Creative Direction
- Embracing raw, unfiltered mechanical aggression over traditional automotive beauty.
- Film Production
- 100% handheld and physically demanding camerawork for maximum kinetic energy.
- Cinematography
- Hard-mounting cameras directly to the chassis to capture every brutal vibration.
- Colour Grading
- Desaturating the environment to an industrial grey, allowing the car's dark paint to dominate
- Sound Design & Score
- Enhancing guttural engine roars and tyre screeches to match the visceral visual style.
On the Bench
- ARRI Alexa Mini
- Blackarm Rig
- Zeiss Super Speed Lenses
- DaVinci Resolve Studio