Cadillac-Lyriq Noire
An electric car makes no sound, so the film had to. We built the entire soundtrack from room tone, tyre contact and breath — then cut the picture to that, not the other way round.
- Client
- Cadillac Europe
- Campaign
- Cadillac — Lyriq Noire
- Year
- 2025
- Format
- Film 60″ · Cutdowns 30″ / 6″ · OOH motion
- ENGINE SOUND
- 0
- MASTER SCORE
- 1
- SHOOT DAYS
- 3
- FORMATS
- 4
SOUND FIRST
We started in the studio, not on the road. By constructing the audio landscape first, we established a strict rhythm for the edit. Silence wasn't an absence of noise; it became the core feature of the Cadillac Lyriq.
CHASING GHOSTS
Shooting an EV at high speeds requires specialized tracking vehicles. The camera movements were designed to feel like a predator gliding through the forest — smooth, calculated, and completely silent.
Sound-first edit. The board was scored before it was shot, and every camera move was timed to a beat that already existed. Silence became the product feature.
Idris Ferhat, Director
The Craft
- Creative Direction
- Translating the silence of an EV into a striking visual and auditory feature.
- Film Production
- Dynamic tracking shots synchronized perfectly to a pre-scored ambient beat.
- Sound Design & Score
- Building a heavy, immersive soundscape from tyre contact and room tone.
- Colour Grading
- Deep, moody blues and blacks to enhance the 'Noire' aesthetic.
- Concept & Script
- Sleek, minimal typography and UI elements for OOH assets.
On the Bench
- ARRI Alexa 35
- Motocrane Ultra
- Pro Tools Ultimate
- DaVinci Resolve Studio