Elixir-L'Alchimie
A fragrance is a claim about time. We built the film around a single unbroken pour — glass, resin and light behaving like a slow chemical argument — and let the product arrive only once the eye had already accepted the ritual.
- Client
- Elixir Parfums — Paris
- Campaign
- Elixir — L’Alchimie
- Year
- 2024
- Format
- Film 60″ · Cutdowns 30″ / 15″ · Social 9:16
- UNBROKEN POUR
- 1
- PHYSICAL ELEMENTS
- 3
- CAMERA CUTS
- 12
The Build
Creating a seamless single take meant engineering a bespoke rig. The set was stripped down to the bare essentials: a macro lens, precise lighting, and the natural physics of the liquid.
We spent days testing the exact viscosity of the formula to ensure the pour matched the rhythm of the camera movement. There was no room for error, and no safety net of post-production cuts.
ON SET
Capturing the perfect flow required over 40 takes. The interaction between the amber liquid and the custom glassware was orchestrated to the millisecond, resulting in a mesmerizing visual loop.
The final grade was applied not to alter the reality of the pour, but to elevate its natural amber richness against the muted, cinematic background
A fragrance is a claim about time. We built the film around a single unbroken pour, letting the product arrive only once the eye had already accepted the ritual.
Camille Rouvier, Director
The Craft
- Cinematography
- Translating the concept of time into a visual and sensory narrative.
- Film Production
- A seamless single take focused entirely on the dynamics of the liquid.
- Art Direction
- A minimalist setup where glass, resin, and light act as the primary subjects.
- Colour Grading
- Tuned down and moody grade to emphasize the amber richness of the pour.
- Sound Design & Score
- Muted ambient elements designed to make the pour the loudest action on screen.
On the Bench
- ARRI Alexa Mini LF
- Phantom Flex4K
- ARRI Signature Primes
- DaVinci Resolve Studio