UBER — CHEZ SOI
Shot as one dinner, in order, across a single evening. The cast ate the food for real — which is why the rhythm of the film is the rhythm of a meal and not of an edit.
- Client
- Uber — France
- Campaign
- Uber — Chez Soi
- Year
- 2024
- Format
- Film 45″ · Cutdowns 20″ / 6″ · Social 9:16
- SINGLE EVENING
- 1
- SECOND DATES
- 0
- PERCENT CHRONOLOGICAL
- 100
- MEAL RHYTHM
- 1
SHIFTING DYNAMICS
The chronological shoot wasn't just a technical experiment; it was a narrative necessity. As the dinner unfolds, the man's ulterior motives and toxic demeanor slowly begin to poison the room's atmosphere.
By filming the meal in real-time order, the camera captures the genuine, palpable buildup of discomfort. It documents the exact moment the dynamic fractures, culminating in a decisive exit rather than a cliché romantic resolution.
THE ONLY WAY OUT
In traditional commercials, the product is front and center from the first frame. Here, the Uber app acts as the ultimate narrative relief.
After enduring the escalating discomfort of a terrible date, the interface becomes her immediate ticket out. The product isn't just a ride-hailing service; it's the definitive period at the end of a very bad evening, leaving the toxic dynamic literally blurred in the background.
Shot as one dinner, in order, across a single evening. The cast ate the food for real — which is why the rhythm of the film is the rhythm of a meal and not of an edit.
Sofia Almeida, Director
The Craft
- Creative Direction
- Positioning the product not as a mere ride-hailing service, but as the ultimate narrative escape from a toxic date.
- Casting
- Selecting actors capable of maintaining long-form, real-time tension while genuinely eating a full meal.
- Film Production
- Committing to a strictly chronological shooting schedule across a single evening to capture authentic, escalating discomfort.
- Art Direction
- Designing an intimate, dimly lit dining space that subtly feels more claustrophobic as the narrative progresses.
- Sound Design & Score
- Relying on the diegetic sounds of a real dinner to dictate the pacing, rather than an artificial editing rhythm.
On the Bench
- ARRI Alexa Mini
- Cooke Panchro/i Classic Lenses
- Chronological Shooting
- DaVinci Resolve Studio